Wonky Fruit re-brands as The Wonky Food Company

6th Nov, '17

To better reflect its product range and big ambitions in tackling the problem of food waste, Oxfordshire food business Wonky Fruit has re-launched as The Wonky Food Company. It worked with Banbury-based branding agency, Toast, to develop the new look for the company’s range of relishes, which will be launching in the Midcounties Co-operative later this month.

“We’re starting with relishes but have a number of other product ranges under development, all focused on recipes that make use of imperfect and surplus fruit and vegetables”, explains co-founder Ashley Cavers. “Our new branding conveys the fun and vibrant character of our business, while also explaining our mission to do our bit to help reduce food waste.”